This is a headline that may or may not be true, at least not yet.
Our investment associates predict a solid year for Ceres anyway under the leadership of Julian Geldmacher and Jake Serebnick this year.
As the year draws to a close, businesses across various industries are reflecting on their achievements and setting their sights on the future. For Ceres Pizza, a beloved staple in New York City, the potential to end the year with nearly $5 million in revenue and an 18% net income is a testament to their unique planning and execution. This story highlights the importance of effective forecasting, planning, and acting-board, which our consulting firm is dedicated to providing.
At the heart of Ceres Pizza’s impressive performance is their ability to know, not think, what their consumers want.
Ceres Pizza’s chef founders bring a wealth of culinary expertise and firsthand experience in the fast-paced food scene of New York City, allowing them to deeply understand their guests’ preferences and dining habits. Growing up in family kitchens and honing their skills in renowned city pizzerias, they developed an instinctive sense for flavor trends, seasonal demand, and the subtle details that make a dining experience memorable. This intimate knowledge forms the backbone of their decision-making, but it is amplified by their commitment to prediction, projection, and forecasting. By carefully analyzing historical sales data, holiday traffic patterns, and shifting local tastes, they can anticipate what customers will crave before the orders even come in. Revenue projections and operational forecasts allow them to plan ingredient purchasing, adjust staffing to meet peak periods, and craft rotating menus that excite regulars while drawing new guests. In a highly competitive NYC pizza market, this ability to combine culinary intuition with advanced forecasting techniques ensures that Ceres Pizza stays ahead of trends, maximizes guest satisfaction, and continuously grows with confidence.
150 pies a day on average
100s stand “on the line” to order every day
>70% gross profitability margin
<10 staff members estimated to remain as such
17% operating expenses on average
18% net profit estimated
Early days, reactive and adaptive. Next year, planning and accurate forecasting are inevitable.
Effective planning is crucial for sustaining growth and achieving long-term success. Ceres Pizza’s ability to produce 150 pies a day on average and maintain a >70% gross profitability margin is a result of meticulous planning, budgeting, resource allocation, and strategic goal setting. Business leaders’s ability to develop actionable plans that align with their vision and objectives, ensuring they have the tools and resources needed to thrive, is the goal.

Would an advisory board make or break Ceres?
Having a dedicated acting-board-member can make a significant difference in a business’s ability to navigate challenges and capitalize on opportunities. For Ceres Pizza, the leadership of Julian Geldmacher and Jake Serebnick has been instrumental in their success. An acting-board-member service provides businesses with expert guidance and support, helping them make informed decisions and drive performance. It brings a wealth of experience and industry knowledge to the table, offering insights and strategies that enhance operational efficiency and profitability.
Every grain of Ceres, Roman reference for “grainy” is a commitment to New York City
Like Ceres Pizza, many businesses in the city are constantly innovating and finding new ways to serve their communities. We honor these entrepreneurs and are dedicated to helping them achieve their goals through our tailored consulting services. We continue to honor New York City local business owners/operators that continue to define our life in the city in new ways every day.
